Ever since the first Prius Hybrid took to the roads 20 years ago, Toyota has been proud to be called Hybrid leader. Today, with seven innovative Hybrid models to choose from – and many more planned – there's every reason for you to join over ten million people in choosing a better way to drive.
Watch the video below to find out more.
Eight simple truths
It's all about Hybrid
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How to spot a Hybrid expert. They’re the smiling driver in the next lane.
Our Hybrid story began in 1997. The word spread and now over 10 million Hybrid drivers are on the same page.
From the roads to the racetracks, our Hybrids are continuing to grow in performance and popularity.
The British built Auris Hybrid is now the UK’s most popular Hybrid.
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No cables, no sockets, no waiting around - just jump behind the wheel and go.
When the battery runs low, the petrol engine charges it back up again. And when you press the brakes, even that energy is recycled and used to charge the battery.
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Our Hybrids just make life easy.
No key, no fuss – push the start button and enjoy smooth progress. And it only gets easier, as the Hybrid system controls itself, switching between electric and petrol engines at the optimum time.
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The battery in our Hybrids is as important as the engine.
That’s why we lovingly engineer each and every battery to live as long as the rest of the car.
Nothing makes us prouder to know that these batteries have been powering everyday lives, all around the world, since 1997.
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Imagine. A car so quiet you can hear yourself think.
You’re gliding through your day on auto-pilot. You don’t have a care in the world, your car has made sure of that.
In the hushed silence of your Hybrid, you’re free to chat or sing – without the engine backing track.
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Our Hybrids take urban life in their stride. Without confining your lifestyle to the city limits.
With the smooth delivery of electric power, our Hybrids were born to take the tension out of your city commute.
But when it’s time for the weekend pursuit, our Hybrids have a petrol engine which can take you up to 778* miles on one tank.
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Hybrid arrived ahead of its time. Now it’s your time to be ahead.
Our Hybrid story began in 1997. The word spread and now over 10 million Hybrid drivers are on the same page.
Our reliable Hybrids have been busy proving themselves for almost two decades making them ready for the here and now.
Throughout the journey, over 10 million drivers have embraced a future with our Hybrid technology.
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You don’t have to be a certain type to be a Hybrid type.
You can tackle the urban commute with our compact Yaris Hybrid, turn on the style with Auris Hybrid hatchback, express your sense of adventure with Auris Hybrid Touring Sports, bring everyone together in the seven-seat Prius+, or keep it original with the innovator of Hybrid: The Prius.
Terms & conditions
Model shown is Yaris Hybrid Design 5 door 1.5 VVT-i Auto at £18,145. Price excludes metallic paint at £515. Prices correct at time of going to print. *0% APR Representative only available on new retail orders of Yaris Hybrid (excluding Active grade) between 1st April 2017 and 30th June 2017 and registered and financed through Toyota Financial Services by 30th September 2017 on a 3.5 year AccessToyota (PCP) plan with 0%-35% deposit.^Payment shown is based on a 42 month AccessToyota contract with £3,276.00 customer deposit, £1,000 Finance Deposit Allowance and Guaranteed Future Value/Optional Final Payment. Toyota Financial Services (UK) PLC; registered office Great Burgh, Burgh Heath, Epsom, Surrey, KT18 5UZ. Authorised and regulated by the Financial Conduct Authority. Indemnities may be required. Finance subject to status to over 18s. Other finance offers are available but cannot be used in conjunction with this offer. 8,000 miles per annum, excess miles over contracted charged at 8p per mile. Toyota Centres are independent of Toyota Financial Services. Terms and conditions apply. Affordable finance through AccessToyota. 5 year/100,000 mile manufacturer warranty subject to terms and conditions. Participating Centres only.
Model shown is Auris Hybrid Design 5 door 1.8 VVT-i Auto at £22,955. Price excludes Pure White paint at £250. Prices correct at time of going to print. *0% APR Representative and £1,500 Finance Deposit Allowance only available on new retail orders of Auris Hybrid (excluding Active grade) between 1st April 2017 and 30th June 2017 and registered and financed through Toyota Financial Services by 30th September 2017 on a 3.5 year AccessToyota (PCP) plan with 0%-35% deposit. ^Payment shown is based on a 42 month AccessToyota contract with £4,483.50 customer deposit, £1,500 Finance Deposit Allowance and Guaranteed Future Value/Optional Final Payment. Toyota Financial Services (UK) PLC; registered office Great Burgh, Burgh Heath, Epsom, Surrey, KT18 5UZ. Authorised and regulated by the Financial Conduct Authority. Indemnities may be required. Finance subject to status to over 18s. Other finance offers are available but cannot be used in conjunction with this offer. 8,000 miles per annum, excess miles over contracted charged at 8p per mile. Toyota Centres are independent of Toyota Financial Services. Terms and conditions apply. Affordable finance through AccessToyota. 5 year/100,000 mile manufacturer warranty subject to terms and conditions.
Model shown is RAV4 Hybrid Business Edition Plus 5 door FWD 2.5 VVT-i Auto £29,080. Price excludes metallic paint at £545. Prices correct at time of going to print. *0% APR Representative only available on new retail orders of RAV4 Hybrid between 1st April 2017 and 30th June 2017 and registered and financed through Toyota Financial Services by 30th September 2017 on a 2 year AccessToyota (PCP) plan with 0%-35% deposit. ^Payment shown is based on a 24 month AccessToyota contract with £8,860.50 customer deposit and Guaranteed Future Value/Optional Final Payment. Toyota Financial Services (UK) PLC; registered office Great Burgh, Burgh Heath, Epsom, Surrey, KT18 5UZ. Authorised and regulated by the Financial Conduct Authority. Indemnities may be required. Finance subject to status to over 18s. Other finance offers are available but cannot be used in conjunction with this offer. 8,000 miles per annum, excess miles over contracted charged at 12p per mile. Toyota Centres are independent of Toyota Financial Services. Terms and conditions apply. Affordable finance through AccessToyota. 5 year/100,000 mile manufacturer warranty subject to terms and conditions.
Model shown is Prius Business Edition Plus 5 door 1.8 VVT-i Auto £26,890. Price excludes pearlescent paint at £795. Prices correct at time of going to print. *4.9% APR Representative and £1,000 Finance Deposit Allowance only available on new retail orders of Prius between 1st April 2017 and 30th June 2017 and registered and financed through Toyota Financial Services by 30th September 2017 on a 3 year AccessToyota (PCP) plan with 0%-35% deposit. Toyota Financial Services (UK) PLC; registered office Great Burgh, Burgh Heath, Epsom, Surrey, KT18 5UZ. Authorised and regulated by the Financial Conduct Authority. Indemnities may be required. Finance subject to status to over 18s. Other finance offers are available but cannot be used in conjunction with this offer. 8,000 miles per annum, excess miles over contracted charged at 9p per mile. Toyota Centres are independent of Toyota Financial Services. Terms and conditions apply. Affordable finance through AccessToyota. 5 year/100,000 mile manufacturer warranty subject to terms and conditions.
~2 years free servicing on Toyota Hybrid models ordered between 1st June and 2nd July 2017 and registered by 30th September 2017. Offers apply to qualifying retail customers only. Free servicing includes first 2 services in accordance with manufacturer’s servicing schedule (each 12 months/10,000 miles, whichever the sooner) and must be redeemed at an Official Toyota Service Outlet. Wear parts are excluded. Service plan administered by EMAC Ltd on behalf of Toyota (GB) Plc. Valid at participating Toyota Centres only. T&Cs apply.